REBLOG THE FUCK OUT OF THIS. WARNING: AMC theaters are running FAKE IMAX’s and charging $5 extra for a slightly bigger screen. Boycott IMAX, AMC, and Regal. Don’t let them fool you.
I went with a friend of mine to see Star Trek: The IMAX Experience at the AMC Theatre in Burbank today. I drove out of my way to see the film on the large IMAX screen and paid an extra $5 for the ticket, which felt worth it at the time.
HOWEVER, we get in the theatre and its just a slightly bigger than normal screen and NOT the usual standard huge 72 ft IMAX screen. I was very upset and apparently this problem is happening all over at Regal and AMC theatres. Here’s a graphic representation of what’s happening at these “FAKE IMAX” screens:
If you don’t want the whole long story, I did some research online and found this article that explains it. Basically IMAX is whoring out their brand name and trying to trick people. These new “IMAX” theatres are really just nice digital screens with good sound, but they ARE NOT IMAX, in that they don’t have the huge 72 ft gigantic screen which people would expect. However, they still charge $5 more for tickets as they would for the regular IMAX.
REGAL, AMC, AND IMAX - YOU ARE LIARS!
Boycott them. Fuck them for taking advantage of people and charging them $5 extra. If you’re in LA, go to the Arclight from now on, and fuck the IMAX screens (fake and real).
Some people at Regal and AMC both wanted to call these screens IMAX Digital so as to differentiate it somehow from the giant IMAX screens people are used to associating with the name IMAX. Apparently IMAX doesn’t see anything wrong with duping customers like this and insisted on simply keeping it as IMAX. Well, I have a better term how about - “BULLSHIT IMAX.” Cause that’s what it is.
According to this piece, IMAX CEO, Richard Gelfond said the company only puts IMAX digital systems into multiplex auditoriums that meet certain criteria. He jokingly said, “It’s a very scientific test. It’s called the ‘wow’ factor. So if you don’t go in and go ‘wow,’ we won’t do it.” HAHAHA! REALLY FUNNY RICHARD!!!! What happens if I go in the theatre and go “This isn’t a fucking IMAX screen, I just got ripped off for $5!!” Do I get my money back?
At the AMC theatre this was my experience at guest services:
Aziz: Yes, I’d like my $5 back. I paid $5 extra for an IMAX screen and that’s not nearly as big as what I have known IMAX to be.
Guest Services: I can’t sir. Its IMAX quality picture and sound.
Aziz: But the screen isn’t big, that’s the whole reason I pay $5 more for IMAX.
Guest Services: Well sir, you watched the whole movie, you could have come out and we could have given you tickets to a different one.
Aziz: Why would I do that? I’d leave Star Trek, the movie I wanted to see and you’d give me a ticket for Ghosts of Girlfriends Past? Oh yeah that’s fair! No, you need to give me the $5 back, its the principle of it. Can I see a manager?
Manager: Sir, we can’t refund the money, you saw the whole film.
Aziz: I don’t want $15, I just want $5 cause AMC lied about IMAX.
Manager: Sir, I can give you popcorn and a drink.
Aziz: I don’t want to go home and drink a nasty soda and eat nasty ass popcorn. I want my $5 back. Its not about the money, its the principle of the matter, ITS NOT IMAX.
Manager: Sorry, I can’t do anything.
Aziz: You know what Twitter is? I have 25,000 followers, I’m tell 25,000 people you run fake IMAX’s and that they should boycott AMC.
Manager: I don’t really care sir.
Aziz: Yeah, I wouldn’t care either if I worked here, but you know you are in the wrong! You should give me $5!!
Manager: SIR, I CAN GIVE YOU POPCORN AND A SODA.
Aziz: I DON’T LIKE POPCORN AND I DON’T LIKE SODA, I WANT MY $5!!!
Manager: Ok here’s two free passes.
UPDATE: In addition to this terrible tragedy, there are also terrible things going on in Darfur. Please Google around for more info on how to help there.
remember, regal cinemas means edwards cinema too. remembered watching kung-fu panda on “IMAX” at an edwards theater and none of my friends believed me that the screen definitely wasn’t IMAX.
